The training program for independent lawncare owners who are tired of thin margins, expensive granular programs, and competing on price with TruGreen. Learn the liquid system that lets you charge premium rates with fewer truck rolls per season.
Average per-application material cost on a 5,000 sq ft lawn with big-box granular programs. And it's gone up 23% in 3 years.
Applications per season most operators run. More truck rolls. More fuel. More labor. Same yard.
Average TruGreen per-app price in most markets. You can't beat them on price. So stop trying.
There's a category of professional liquid programs — slow-release nitrogen, micronutrients, biological adjuvants — that deliver premium turf in 2–3 applications instead of 5–6. Most homeowners have never heard of it. Most lawncare owners haven't either, because the big-box suppliers don't carry it.
It's called the Conklin liquid system. It's been used by independent operators for 40+ years. Lawn Pro Academy teaches you how to run it, price it, and sell it as a premium service.
Why we teach this specific systemPlug in your numbers. See what 2–3 premium apps could do vs. your current 5-app program.
On 50 accounts, that's $2,450 more in your pocket for fewer truck rolls and less labor.
8 modules. ~6 hours of video. Worksheets, scripts, and pricing calculators for every section.
Why most operators are stuck at $20/yard and how to escape the race-to-the-bottom against TruGreen.
Slow-release N, micronutrients, biological adjuvants. The chemistry behind 2–3 app results, in plain language.
How to price the program so it sells AND your margin holds. Includes the per-yard pricing calculator.
Word-for-word scripts for selling a 3-app premium program against a 5-app cheaper competitor.
Spray rigs, calibration, mixing ratios, treatment timing by climate zone.
How to redesign your route when you go from 5 visits to 3. Where the labor savings actually come from.
Google Business Profile, local SEO, lawn signs, neighbor referrals. The marketing playbook from a digital marketing agency.
How to access wholesale pricing, the IBO program explained, and how to add product margin on top of service margin.
Modules unlock in sequence. New lessons added quarterly based on student questions.
We don't have a "pro" tier. The training, the community, the marketing playbook — it's all free when you join.
Full video curriculum, downloadable worksheets, lifetime access. ~6 hours of trade-pro instruction.
Slack/Discord-style community of independent lawncare owners running the same system. Get answers from people 2 years ahead of you.
Monthly group call. Bring your worst account, your trickiest pricing question, your seasonal scheduling problem.
Google Business Profile templates, lawn sign artwork, postcard scripts, the local SEO checklist that gets you into the Map Pack.
Lawn Pro Academy is free because the Conklin product line — the liquid fert, the micronutrients, the adjuvants — is what we sell. You buy from us at wholesale. We earn a small distributor margin on the products you'd be buying anyway once you're running this program. That's the entire revenue model.
We don't gate the training because the training isn't the product. The training is how you learn whether this system fits your business. If it does, we'd rather earn $30 a month from your wholesale orders for 10 years than charge you $497 once and never see you again.
And no — you're not required to recruit anyone. There's no "downline." You're not building an MLM team. You're a working lawncare owner buying chemicals from a wholesale supplier, the same way you'd buy from SiteOne or Lesco. The training is just the part that's actually good.
Read the full program FAQI'm Aaron Beckstead. I run Law Firm Innovations, a digital marketing agency that's helped service businesses dominate their local markets for years. I built Lawn Pro Academy because I kept seeing lawncare owners — hardworking, skilled operators — running on margin so thin one bad season would end them.
The Conklin system isn't new. The marketing playbook isn't new either. What's new is putting them in one place, free, with a community of operators all running the same playbook. That's the Academy.
Because what good is a premium program if nobody knows you exist?
How to rank in Google's local 3-pack so when someone in your zip code searches "lawn care near me," you're the first call. The exact playbook we use for service businesses.
Posts, photos, Q&A, review velocity. The 80% of GBP that 95% of lawncare owners leave on the table.
How to look and sound like the most expensive option in your market — and have customers happy to pay it. Trucks, uniforms, websites, proposals.
Bonus: Lawn Pro Academy members get 25% off any done-for-you marketing service from Law Firm Innovations' lawncare division.
Get instant access to all 8 modules, the community, and the marketing playbook. Free. No credit card. No upsell.
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